1. Ensure your websites on page 1 when future customers search.2. Focus targeting on customers rather than browsers.3. Only spend money where it’s proved to create sales.4. 4. Put your products in front of visitors even when they’ve left your website.5. Make suggestions to your website that’ll improve its overall performance.
My client’s a local shop selling ladies clothing who I began working with in 2017. Their shop sales were dropping and they wanted to supplement it with more online sales.
Working with their web developer changes were made to the online buying process making it trackable and frictionless. Then I advertised to people looking for their best selling in-store products.
Adapting the website to get the best results, we increased targeted visitors using:
Following a strict criteria I continually optimised traffic, website and payment process improving conversion rate from 2.85% to 11.33% and return on ad spend £5.45 to £11.56 for every £1 spent.