1. Ensure your websites on page 1 when future customers search.2. Focus targeting on customers rather than browsers.3. Only spend money where it’s proved to be working.4. Stay in front of past visitors even when they’ve left your website.5. Make suggestions to your website that’ll improve its overall performance.
My client is a nation-wide recruitment agency who was began working with in January. They wanted to target several industry sectors across different regions of the county and had 3 key goals for their campaigns:
1. Protect their brand name from competitors advertising on it.
2. Ensure candidates applied for jobs in their key industry sectors.
3. Get enquiries from prospective clients.
Analysing past search terms I developed campaigns focused on achieving the clients 3 key goals.
Working with the clients web team they quickly developed landing pages matching the theme of the campaigns and quickly tested them to get baseline data as well as highlight anything that may hinder the visitor from doing what we wanted them too.
Once updated I started to increase the visitors using:
As visitor numbers increased campaigns were optimised using cost per lead targets set by the client for each goal type.