Lead Generation PPC Management

Increase Enquiries With Highly Targeted Visitors

5 Ways I Can Help Increase Your Website Enquiries

1. Ensure your websites on page 1 when future customers search.

2. Focus targeting on customers rather than browsers.

3. Only spend money where it’s proved to be working.

4. Stay in front of past visitors even when they’ve left your website.

5. Make suggestions to your website that’ll improve its overall performance.

Customer Example: Twice The Leads At Reduced Cost Per Lead

Google Ads Lead Generation Results

My client is a nation-wide recruitment agency who was began working with in January. They wanted to target several industry sectors across different regions of the county and had 3 key goals for their campaigns:

1.  Protect their brand name from competitors advertising on it.

2.  Ensure candidates applied for jobs in their key industry sectors.

3.  Get enquiries from prospective clients.

Analysing past search terms I developed campaigns focused on achieving the clients 3 key goals.

Working with the clients web team they quickly developed landing pages matching the theme of the campaigns and quickly tested them to get baseline data as well as highlight anything that may hinder the visitor from doing what we wanted them too.

Once updated I started to increase the visitors using:

  • Google Search Adverts
  • Bing Search Adverts
  • Remarketing Adverts
  • In-market Adverts

As visitor numbers increased campaigns were optimised using cost per lead targets set by the client for each goal type.

Working Together To Improve Results

There’s no “one thing” that magically improves your online performance.
Several elements, when working together, can boost results many times over.
Which is why I like to work with you and your team to ensure each part performs to its best.
To help achieve this, I follow a 3 step process:


What do you want to achieve, how & by when?


Are the results as expected? What's been learned?


Add what's proven to work. Remove what doesn't.
Repeat the process doing more of what works and less of what doesn’t.

Who Am I

I’m Paul Cox.

In 2006 I started using Google Ads to promote our promotional gift business.

Since 2014 I’ve been managing clients Google Ad campaigns and helping improve their online performance.
Paul Cox

What Next?

Want to improve how many enquiries your website gets you?
If yes, get in touch using the below.

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